DTN Completes Integration of Farm Market iD Data for Advertising Solutions

Market-leading farm and farmer data for agribusiness programmatic advertising will be available exclusively through Progressive Farmer Digital Advertising

BURNSVILLE, MN — Agribusinesses looking to maximize their advertising dollars have a newly consolidated and efficient way to find and reach their target audiences. DTN, a data, analytics, and technology company, announced the full integration of additional farm-level intelligence and hundreds of added demographic segments following the acquisition of Farm Market iD. The market-leading, combined producer datasets will be available for programmatic advertising exclusively through an expanded Progressive Farmer Digital Advertising service and will help generate operational intelligence and powerful insights across the agriculture industry.

Following termination of an agreement that provided Precision Reach access to Farm Market iD data, as of February 1, agribusiness marketers will enjoy a single source for programmatic segmentation and targeting services through Progressive Farmer Digital Advertising. The service will offer data covering more than 95% of growers, featuring more than 300 demographic fields to help personalize, contextualize, and deliver hyper-local marketing campaigns.

“Programmatic advertising remains the leading method for buying and selling digital ad space,” said Matt Herman, publisher of Progressive Farmer magazine. “And the better the data, the better the programmatic campaign. With the integrated grower data and investments in our digital advertising operations team, we offer an even more efficient,

data-driven resource for agribusinesses to target highly relevant audiences at scale. The Progressive Farmer Digital Advertising service will continue to provide agribusiness customers with unmatched agriculture targeting, insights, and reporting that helps deliver efficient, results-oriented campaigns.”

Progressive Farmer Digital Advertising services offer marketers the ability to tap into sophisticated programmatic segmentation and campaign optimization based on thousands of inputs, including farmer personas, online behaviors, agronomic, weather, and other triggers to effectively and relevantly connect with their target audiences.

For more information about grower/producer data and operational intelligence from DTN, please visit Agribusiness – DTN. Information about programmatic advertising services through Progressive Farmer Digital Advertising may be found here.