World Meteorological Day: Meet the Meteorologists Helping Customers Make Confident Decisions
On World Meteorological Day, we recognize the critical role weather plays in keeping people safe and operations running. This year’s theme, “Observing Today, Protecting Tomorrow,” highlights how real-time monitoring of weather, climate, and water supports safer, more resilient futures.
At DTN, we build on that mission by combining expert Risk Communicators, AI, and predictive analytics to help customers make smarter, faster decisions.
With more than 180 meteorologists worldwide bringing together deep scientific expertise across operational forecasting, product development, and decision support, we asked a few of our colleagues how their work helps build resilient futures.
Q: At DTN, meteorology goes beyond forecasting, how do you help customers make better decisions around weather events?
“Part of our role is helping determine what weather actually matters to a client. Two identical forecasts can carry very different risks depending on the broader weather pattern. Helping customers understand those risks can be incredibly valuable.”
“In Product Management, we bridge the gap between complex meteorological data and operational reality. We spend time with customers to understand where weather creates friction in their decision-making and design workflows that translate forecasts into actionable insights.”
“Weather impacts everyone differently. For our customers, those decisions happen on a much larger scale with millions of dollars at risk. My role is to translate weather intelligence into actionable guidance. As I always tell our customers: we can’t stop the weather from happening, but we can absolutely help you make better decisions and be better prepared when challenging conditions threaten your operations.”
Q: Can you share an example of when your forecast helped a customer reduce risk or act with confidence?
“At an outdoor event with tens of thousands of attendees, I helped organizers make weather-related decisions that led to safely evacuating attendees ahead of an approaching line of severe thunderstorms. Proactively communicating the risks days in advance helped them confidently keep the event running while protecting everyone’s safety.”
“Most recently, I worked on-site at a professional golf tournament in the Chicago area where unexpected thunderstorms developed late in the final round. Although conditions looked threatening, the lightning threat stayed mostly outside our area allowing the tournament and outdoor trophy ceremony to proceed as planned despite dark skies and distance rumbles of thunder. Real-time nowcasting helped me communicate the risk and avoid delaying the final round or moving the trophy ceremony indoors, which would have created significant logistical and broadcast challenges.”
“When major rain events hit Australia’s Northern Territories, flooding can strand people and damage infrastructure. Using our flood risk solution, a customer gained insight into when rain would impact operations, helping them stage supplies, protect equipment and avoid more than 12 hours of downtime—saving over a million dollars.”
Q: How do Risk Communicators help customers feed, fuel and protect the world?
“We help customers identify weather risks, take proactive steps to mitigate those risks and simplify enormous amounts of weather data into clear decisions.”
“Today the challenge isn’t finding weather data—it’s navigating the enormous volume of it. Risk Communicators help customers understand what variables actually matter to their operations.”
Q: What differentiates effective weather intelligence and decision support from simply providing a forecast?
“Everything. Effective weather intelligence isn’t just knowing the forecast; it’s understanding how that forecast impacts each customer’s operations. A summer rain shower may be relatively unimpactful to a Department of Transportation, but for a concrete laying company it could mean lost wages and delayed project deadlines. Similarly, 5–6 inches of dry, fluffy snow may have minimal impact on a utility’s power grid, while 5-6 inches of heavy, wet snow can bring down tree branches and cause widespread outages.”
“The same applies to thunderstorms. It’s not enough to say there’s a “30% chance of storms today.” DTN Weather Risk Communicators can add so much more operational context such as: Are storms isolated or widespread? Is the thunderstorm variety more pop-up/localized cells, a squall line of severe weather, or isolated supercells? For larger customer assets, where are the highest chances and highest threats expected across the service area? Understanding these sorts of nuanced details is what turns a forecast into meaningful decision support—helping customers anticipate impacts and prepare for what could happen if conditions change.”
Q: How do you combine models, analytics and real-time observations to deliver reliable decision support?
“DTN is at the forefront of the AI revolution in weather modeling. We run our own AI model, FourCastNet, as part of the DTN Forecast System. In addition, we are working with NVIDIA and AWS to actually train an AI weather model using technology that recognizes and creates weather details at the local level based upon year of training data. In this way we can target high-impact use cases where customers need to make business decisions with confidence.”
“Observations from weather stations, balloon launches, satellites and radar are critical in evaluating how models perform. Meteorologists integrate multiple sources and apply their expertise to deliver the most accurate forecast.”
“A weather forecast is like telling a story. Many customers don’t have meteorology backgrounds, but they can understand a story when the pieces are presented clearly.”
Q: How are AI and predictive analytics strengthening forecasting?
“We see AI as the ultimate diagnostic tool. Predictive analytics can rapidly narrow down likely scenarios and increase lead time for severe events. But meteorology isn’t black and white—human intuition is still essential.”
“The integration of DTN technologies like NVIDIA Earth-2 and our AI cyclone track ensemble model shows how powerful these tools can be. Trust comes from meteorologists and engineers ensuring AI outputs align with the science.”
Q: How do you maintain trust when uncertainty is high?
“Transparency and consistent communication are key. Even when forecasts are uncertain, staying connected with clients builds trust.”
“Even when confidence is low, we can provide actionable insight by explaining the range of possible outcomes.”
“Customers appreciate understanding why uncertainty exists and which aspects of the forecast remain highly confident.”
Q: What excites you most about the future of meteorology?
“The real innovation will come from GenAI tools that understand the user’s role and translate weather insights into specific operational actions.”
“The inclusion of Artificial Intelligence tooling, when coupled with cloud computing, gives DTN customers an extremely wide array of data. This data is then to be used in downstream AI applications to help customers make decisions with confidence, even in high impact weather scenarios.”
“Modern visualization tools have transformed how we interpret weather data, making complex information far more accessible and actionable.”
Q: Looking ahead, how do you see the role of meteorologists evolving in the future?
“While AI will greatly assist in breaking-down complex situations into simplified, actionable solutions, humans will still be responsible for the most critical decisions across our industries. That’s why continuing to build and strengthen trust with our customers will remain paramount. Our roles will evolve, yes, but at DTN, we’re committed to increasing human interaction and deepening those customer relationships, not replacing them.”
“We are already seeing the role of a meteorologist shift away from predicting temperatures/wind/rainfall to helping people prepare for and navigate the impacts of weather. The role of a meteorologist will continue shifting towards helping people make decisions based on forecasted weather impacts.”