DTN AgTarget


Reach your ag audiences with programmatic advertising

blank laptop screenshot

Powered by our exclusive Farm Market data, AgTarget provides data-enhanced, programmatic advertising for agriculture. With it, you can position your tailored marketing messages in front of a precise audience at the right time and place — connecting you to rural America like never before.

Benefits Businessman on phone with digital globe

Features


Target your audience with highly tailored digital agriculture marketing campaigns

AgTarget uses both proven and cutting-edge technologies.

  • Provides unmatched depth and breadth through the gold-standard Farm Market data — the industry’s largest and most popular farmer database
  • Links audience data with identities via LiveRamp to place your ads in front of your defined targets
  • Automates and optimizes digital ad purchases and pushes out content with demand-side platforms
  • Offers efficient A/B testing capabilities to help you hone messaging
  • Delivers critical, detailed reports and analytics, allowing you to better assess performance
Features Woman on phone with technology lines

Benefits


Deliver data-driven results and boost your ROI

AgTarget optimizes your ad spend through data-driven tactics.

  • Precisely deliver ad units to your targeted customers and prospects with Farm Market data
  • Fuel the efficiency and effectiveness of your sales and marketing teams’ efforts with integrated, synchronized farmer data
  • Drive customer penetration and acquisition with spend potential and wallet share percentage data in your CRM
  • Reach multiple audiences while adding data points to ensure accurate messaging and strengthen valuable connections

How Programmatic Advertising Works and Why It’s Essential for Ag Marketing

Effective and efficient in reaching highly targeted audiences, programmatic advertising dominates the U.S. digital ad marketplace. Learn why it should be in every ag marketer’s toolbox.

See full blog