Agribusiness Sales and Marketing Solutions


Power your ag strategy, sales, and marketing with current, accurate producer contact and profile data

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Put our farmer data to work for you. Build out your business strategies, execute targeted marketing efforts, and empower your sales team with the most accurate and robust prospect and customer data on the market.

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Features


Unmatched producer & farmer data

Find the right farmer at the right time with the right communication driven by our highly accurate and comprehensive agriculture data. DTN connects you to over 911 million acres of farmland, including 300 million acres of cropland, 34 million fields and over 2 million active farm owners and operators.

  • Database coverage of over 95 percent of growers ensures precisely targeted, highly reliable and accurate agriculture prospect list based on your audience.
  • Custom audience creation based on over 150 demographics – including number of acres, farm income, crop rotation, livestock and more – we can take your criteria and build a precise audience that is most likely to respond to your marketing communications.
  • Know which farmers have on-farm storage including number of bins and storage capacity with over 95% coverage of all on-farm storage in the grain producing states.
  • Available turnkey services to execute email campaigns including product updates, offers and more to new audiences and your current database.
  • Leverage API capabilities to keep data clean, complete and up-to-date through automated information pulls and queries.
  • Access to the dataset can be done in a variety of ways. Whether you want a limited selection for more targeted actions to support sales and marketing efforts, or you want a larger set to analyze for larger strategies and outreach, we can customize to your needs.
  • Data is available via:
    • API capabilities
    • CRM solutions
    • Combined with other DTN Solutions – Merge data with other DTN tools you already use, including DTN ClearAg.
    • Saas Solutions: branded applications that make use of the Sales and Marketing Solutions data include FieldVision, FarmFocus, AgriBI and Grower Profile.
  • DTN can help deliver email and digital ads to audiences.
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Benefits


Better targeting means better results

  • Get peace of mind knowing your farm and producer data is the most accurate it can be and from reputable sources: 34 million geospatial farm fields, USDA Farm Service Agency data, Pesticide application and reporting data, State licensing data, Land ownership data, and variety of private and public sector data, including phone, email, mobile, consumer demographics, weather, and soils data.
  • Integrate the data you want, in the way you want, into your systems for a seamless experience.
  • Let DTN take some of the work off your hands, by not only providing you data but by helping you reach out directly to your prospects and customers.
  • Enhanced targeting/segmentation using our farmer personas, consumer demographics (e.g. age, education level, etc.) and real estate data.