Your Digital Route to Market

DTN Storefront connects real-time pricing and supply visibility into a modern web and mobile buying experience, integrated with your existing enterprise systems.

DTN Terminal Allocations screen showing allocation filters, a table of terminals with GPO status, and the Request GPO form

Self-service fuel commerce connected to your operational workflows.

Your fuel counter, open 24/7

Give your team more time for the customers who grow your business.

Selling by Phone and Email

Reps answer the phones
Price, allocation, and order-status calls fill the day.
Deals wait on quotes
By the time a quote is confirmed, the opportunity is gone.
Prices get re-keyed
Manual pricing and contract checks invite errors, disputes, and margin leakage.
Buying behavior stays hidden
Little visibility into how customers buy until volume drops or a problem surfaces.

Selling Through Storefront

Customers serve themselves
Real-time pricing, offers, allocations, and order status on desktop and mobile.
Deals close in one flow
Customers bid, add loads, and create purchase orders, with offers accepted instantly.
Pricing applies automatically
Customer-specific pricing by contract, product, terminal, and volume, tied to market benchmarks.
Activity shows up in one view
See customer activity and performance early enough to act on opportunities and risks.

Introducing Storefront

Everything fuel buyers need to do business digitally.

Real-time customer pricing

Use market feeds and price benchmarks to support dynamic pricing and present customers with relevant offers based on their commercial agreements.

Supply and allocation visibility

Give customers real-time visibility into relevant supply availability and their allocation positions, helping them understand what they can lift before placing an order. You control what each customer can see.

Mobile ordering beyond trading hours

Let customers check pricing and place orders from their mobile devices when it suits their business, even when your trading desk is closed.

From contract to lift

Connect digital selling to contract execution. Contracts flow into TABS, allowing loads to be authorized against contractual commitments without manual steps.

Connected to your existing systems

Connect Storefront to your ERP and ETRM systems through APIs, webhooks, and SFTP, linking digital orders to your existing order management, trading, and hedging workflows.

Connected customer experience

Integrate Storefront with existing customer portals and SSO for a more consistent buying experience, with digital engagement analytics and visibility into customer performance against contracts.

Not a portal bolted onto your business.

Connected to the systems that keep orders moving

Storefront connects digital orders to the systems and workflows that determine whether an order can be fulfilled, including contract terms, credit, and allocations.

Part of the Fuel Operations Hub

Storefront is part of DTN Fuel Operations Hub, connecting digital customer transactions with the workflows and systems used to manage fuel supply and sales.

Built on market data the industry already runs on

Storefront pricing is powered by the DTN refined fuels network and approximately 85% of U.S. wholesale fuel volumes.

Download the Storefront FAQ

See Storefront in Action

A 30-minute walkthrough of how your customers can view pricing, place orders, execute contracts, and track activity through a single digital workflow.