How Ag Retailers Can Prioritize Growth in a Tight Ag Economy
The ag economy in 2026 is putting pressure on both growers and retailers. Input costs remain unpredictable, margins are narrowing, and markets are reacting faster than many retailers can comfortably plan around. During the recent DTN CropLife webinar, Signals vs. Noise: Growing Retail Sales in a Tight 2026, DTN leaders discussed how retailers can improve
Read MoreThe Most Important Decisions in Agriculture Happen Between Forecast Updates
Every agribusiness has a forecast. By this point in the season, most organizations have already developed a view of production, demand, grain movement, transportation needs, and market direction. Those forecasts influence procurement plans, inventory positions, logistics decisions, and risk management strategies. The challenge is that the market rarely waits for the next forecast update. We
Read MoreStudy Shows Event Operations Navigate Growing Weather Risks
Anyone who works in live events understands that weather can disrupt even the best operational plan. A thunderstorm delays gates. High winds create safety concerns for temporary structures. Extreme heat changes staffing, medical readiness, and attendee behavior. Even indoor events are affected through parking, ingress, transportation, and crowd flow. None of this is new. What
Read MoreExtreme Weather Rules Reshape Utility Planning
How NERC TPL-008-1 is changing weather intelligence and grid reliability planning. In April, a new phase of reliability regulation took effect for U.S. utilities, marking the beginning of formal enforcement of NERC’s extreme temperature planning standard, TPL-008-1. While the requirements will continue to phase in over the next several years, this milestone represents a meaningful
Read MoreWhat Actually Breaks Down When Fuel Markets Move
Four patterns every supply shock reveals about downstream operations and why teams are still forced to react instead of respond. Closures of key shipping lanes like the Strait of Hormuz put a global squeeze on fuel supply. In 2022, the war in Ukraine rewrote the book on diesel supply. COVID-19 collapsed and whipsawed demand in
Read MoreFrom Volatility to Visibility: How Fuel Buyers Are Rethinking Procurement Strategy
Fuel markets have always been dynamic, but recent weeks have brought a level of volatility that is forcing many organizations to take a closer look at how they approach fuel procurement. Sharp price swings, rising diesel costs, and continued geopolitical uncertainty have created an environment where timing matters just as much as price and where
Read MoreHow are Hurricane Wind Speeds Determined?
When tropical storms and hurricanes are churning in the oceans, you may be hearing them called Cat 2 or Cat 3 storms. What does that mean and how do meteorologists determine the number? It’s actually pretty interesting, but not a job for the faint of heart. Key Takeaways Hurricanes are categorized using the Saffir-Simpson scale
Read MoreThe Impact Of El Nino On Hurricane Season
For many of us, the arrival of June signals the beginning of the summer season, and a return to warm weather and outdoor activities. But for those living along the Eastern Seaboard and the Gulf Coast, the arrival of June has more ominous undertones as it signals the onset of hurricane season.
Read MoreWhy Weather Risk Thresholds Are a Business Imperative
Recently, we launched DTN Weather Hub, along with two industry-focused solutions for Outdoor Safety and Utilities. For me, this is more than a product milestone. It reflects a fundamental shift in how businesses must think about weather risk in an era of growing volatility and higher operational stakes. In just the past three weeks, the
Read MoreWhat Hurricane Season Forecasts Do—and Don’t Tell You
Each year, hurricane season forecasts are released and quickly become a reference point for risk. But for businesses, these forecasts often answer the wrong questions. While most hurricane season forecasts indicate how active a season may be, they don’t explain how that activity will translate into real-world disruption. For organizations that depend on timely, accurate
Read MoreWorld Meteorological Day: Meet the Meteorologists Helping Customers Make Confident Decisions
On World Meteorological Day, we recognize the critical role weather plays in keeping people safe and operations running. This year’s theme, “Observing Today, Protecting Tomorrow,” highlights how real-time monitoring of weather, climate, and water supports safer, more resilient futures. At DTN, we build on that mission by combining expert Risk Communicators, AI, and predictive analytics
Read MoreWhen the Forecast Isn’t the Hardest Part: Making Weather Decisions That Hold Up Under Pressure
Outdoor events rarely fail because someone missed a forecast update. More often, they unravel between knowing and acting, when risk is visible but not yet urgent, and decisions still feel optional. For those responsible for weather decisions at festivals, stadiums, touring productions, and temporary venues, this tension is familiar. Organizers and safety operators are often
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