A significant amount of time, money and resources are invested in developing a successful go-to-market plan – and for good reason. The GTM plan positions the company to be successful throughout the lifecycle of the product or service. Just as important is that a sound GTM plan can flex when the market, or external drivers, change. Having spent considerable time as a strategy consultant for several clients, I often see these three key issues inhibit a strong GTM plan in the agribusiness sector.
Is your sales and marketing aligned with your strategy?
