What’s Missing from Ag Data at Scale: The Farmer Behind the Field

High-tech tractor cultivating a rural field at sunset with glowing digital grid lines and data streams symbolizing smart farming innovation, network, connectivity, production

There’s a story I tell when explaining why data freshness matters in agriculture. A couple of years ago, the Francis Scott Key Bridge in Baltimore collapsed. For weeks afterward, if you pulled up the satellite view on Google Maps, the bridge was still there — an intact structure spanning the Patapsco River. The traffic view,

What’s Taking Grain Buyers Away from Growers?

Wheat grains flowing on conveyor belt inside a large industrial facility

The most valuable asset in grain buying may not be market information but time with growers. Grain buyers have always managed more than bids. Success has traditionally depended on understanding local markets, maintaining strong relationships, and knowing when opportunities exist. Those conversations often provide insights that cannot be found in a market report or a

How Ag Retailers Can Prioritize Growth in a Tight Ag Economy

Precision agriculture tech helps plants grow healthy and fast

The ag economy in 2026 is putting pressure on both growers and retailers. Input costs remain unpredictable, margins are narrowing, and markets are reacting faster than many retailers can comfortably plan around. During the recent DTN CropLife webinar, Signals vs. Noise: Growing Retail Sales in a Tight 2026, DTN leaders discussed how retailers can improve

The Most Important Decisions in Agriculture Happen Between Forecast Updates

Network overlaying a golden wheat field at sunset, symbolizing predictive agriculture and future crop yield optimization

Every agribusiness has a forecast. By this point in the season, most organizations have already developed a view of production, demand, grain movement, transportation needs, and market direction. Those forecasts influence procurement plans, inventory positions, logistics decisions, and risk management strategies. The challenge is that the market rarely waits for the next forecast update. We

DTN Launches Ag Hub Platform for Supply-Demand Analysis and Farmer Engagement

sunny farm field growing soy

Platform enhancements to Grain Intelligence, Grain Discovery and Farm Intelligence deliver connected insights across grain origination and agribusiness sales DTN, a global data and technology company and the trusted source for actionable ag intelligence, today announced the launch of DTN Ag Hub, the data-driven solution for agribusinesses to make smarter buying and selling decisions, while