Category: Agriculture

Make data-driven decisions to prevent drift, and increase effectiveness against new threats.

A recent survey conducted by DTN and Farm Market iD, reveals nearly 90% of farmers are at least somewhat worried about the impact on their business.

Whether in marketing, sales or on the farm, the biggest obstacle to tech adoption is inertia. To overcome inertia, you need to increase ease of use or speed in execution. Using an API (application programming interface) improves both. Simply put, an API is a set of predetermined instructions that two systems use to communicate with each other. It allows developers of one system to access and integrate the resources of the other quickly and seamlessly.

When you’re considering changes to ag retail, it’s often helpful to compare them to changes in non-ag retail, too. Consider Walmart as an example. By leveraging economies of scale and using data and automation to reduce inefficiency in their supply chain, they reduced excess costs and maintained an appropriate inventory level.

Join experts Lori Culler, founder of Ag Hires and DTN “Ag’s HR Coach” columnist, and Chris Clayton, DTN ag policy editor as they provide clarity around pandemic-related labor and policy issues in this time of confusion.

We are relocating in Omaha to support our colleagues there and build on our 35 year history in the city.

As the success stories of using Big Data in business continue to increase, it is no wonder that both farmers and the agribusinesses that serve them are eager to use the available data to improve their own business processes and workflows.